BUREAU    GARZIA

Empowering the next generation of brands: from local to global

We are a Paris-based strategy bureau helping fashion, luxury and lifestyle brands enter international markets by shaping desirable brand universes, efficient collections and meaningful activations.


Our goal is to transform authenticity into desirability, and desirability into profitable growth.

  • BRAND STRATEGY & CREATIVE DIRECTION

    We sharpen brand identity by decoding cultural context and consumer insights. We define positioning and creative territories to build a DESIRABLE BRAND UNIVERSE.

  • PRODUCT STRATEGY & MERCHANDISING

    We translate creativity into COLLECTION EFFICIENCY reducing development costs, improving margins, and meeting market opportunities.
    We translate brand's codes into the right product functions, with the right price, delivered in store at the right time and in the right quantities.

  • GO-TO-MARKET & DISTRIBUTION

    We drive COMMERCIAL DEVELOPMENT by helping brands expand into new markets and design strategies for long term growth.

WE WORK WITH

  • Stablished brands looking to streamline and regain a clear direction.

  • Growing brands looking to diversify their offer and expand into new markets.

  • New projects that need a strategic foundation before producing and investing.

  • BRAND STRATEGY & CREATIVE DIRECTION

    Brand platform, codes & storytelling

    Cultural strategy

    Consumer insights

    Market positioning

    Partnerships & collaborations

    Campaign & lookbook direction

  • PRODUCT STRATEGY & MERCHANDISING

    Diagnosis and sales analysis

    Competitors benchmark, missing opportunities & market specificities

    Optimized collection plan with : product segmentation, size and category mix, pricing and margin targets & drop strategy

    Product briefing to the studio

    Development follow-up

    Buys for the DTC network, improving sell-through and defining assortment by store/market

  • GO-TO-MARKET & DISTRIBUTION

    Strategy by channel

    Launch calendar & collaborations

    Sell-In / Sell-Out performance reporting

    Product training

    Multi-currency pricing architecture

    Events & pop-up concept and production

THE  FOUNDER

Maria Garcia is a curious global thinker with a passion for creative industries and shifting consumption trends.

Born in Spain, with time spent living in New York and London,she has been based in Paris for the past 15 years, where she has shaped the product strategy for Maisons like Céline, Balenciaga and Jacquemus.

Her approach is rooted in the demanding culture of luxury: respect for creativity while staying firmly execution-driven.

Today, she builds a collaborative approach with artistic directors and CEO’s, adapting to each client's unique DNA and vision.

LET’S TALK !

Book a 30-minute intro call to share your context and goals.

We will clarify what you need, identify the key opportunities, and suggest the most relevant next steps.

If we are a fit, we will elaborate a dedicated proposal with clear scope, timeline, and fees.